Elleebana is an Australian Indigenous word meaning Peace, Tranquility, and Beauty, and is unique both in its spelling and the quality of the results it can achieve. Elleebana is spelled differently, with Ls for Lash Lifting and two E's for Eyelash Extensions. These are two areas we specialize in because of our passion for these treatments.

The Elleebana logo is a tree firmly rooted in years of growth, creating its strong and unshakeable foundation. Like a family tree, the Elleebana branches extend across the globe to our international distribution network, which is part of our international and ever-growing family. You'll notice that the top of the tree, where the leaves form a circle, represents the world and our global reach.

Passion and dedication have driven Elleebana's growth over the years, making it available in over 60 countries worldwide!

Elleebana's popularity continues to grow due to its superior product quality, innovative research and development with its product ranges, and state-of-the-art training programs and symposia that empower stylists and trainers to succeed in the rapidly changing world of beauty.

Elleebana continues to push the boundaries of treatment evolution and influence the global market. Company Director Otto Mitter is a qualified cosmetic chemist from the Institute of Personal Care Science and an award-winning global lash and brow educator.

With a deep passion for product ingredients, research and development, and ongoing education, Otto is the innovator of the world-renowned Elleebana One Shot Lash Lift System, Elleeplex Profusion System, Elleeplex ReGEN, and Elleebana Brow Henna, as well as co-producer of the Belmacil Lash & Brow Tinting System.

Otto continues to push the boundaries of product development in the world of beauty, collaborating with global leaders in cosmetic manufacturing and personal care formulation. Otto received the 2019 Product Integrity Award from the National Association of Lash Artists and was the 2020 Product Integrity Award winner at the global NALA awards, respectively. In recent years, Elleebana has received more than 21 awards for product innovation and excellence in education.

Product integrity and innovation are crucial to Elleebana's success. Our headquarters in Queensland, Australia, is ISO 22716:2007 GMP – Cosmetics certified to ensure safety, efficacy, and stability from production to the salon and then to the client. Every detail is meticulously and carefully managed to the highest global cosmetic standards to exceed customer expectations.

Elleebana is passionate about education and understands the importance of giving back to the industry as a proud sponsor and supporter of numerous global beauty events and competitions, with a strong focus on supporting emerging stylists in developing their careers in the beauty industry.

Founded in 1995, Elleebana has grown to become the most loved and trusted brand in the Lash & Brow industry.